What are cookies?
Cookies are data input in your browser when you visit a website or use a social network on your pc, smartphone or tablet.
Every cookie contains data such as the name of the server from which it comes from, an identifier number, etc.
Cookies can remain in the system for the duration of a section (that is until the browser is closed) or for longer periods and may contain a unique identifying code.
What are cookies for?
Some cookie are used to make computer authentications, section monitoring and retention of specific information on the webpage users.
These technical cookies are often useful, because they can make the web surfing faster and easier, since they can facilitate some procedures for example when you buy online, when you login or when a website automatically recognize the language you usually use.
Special cookies, called analytics, are used by website managers in order to collect information, in aggregate form, on the number of users and on how the use the site, and then develop general statistics on the service and its use.
Instead other cookies can be used to monitor and profile the users during the surfing, examine their moves and web consultation or consumption habits (what they buy, read, etc.), also with the purpose of sending targeted advertisement (c.d. Behavioural Advertising). In this case you talk about profiling cookies.
For example: Did you ever find ad banners related to your last searches on the web or to your last purchase on the Internet, while visiting a site, using your webmail or entering your page in a social network?
This happens since those web spaces are designed to recognize your pc or other devices you useto connect to the web (smartphone, tablet), and possibly send you “profiled” promotional messages according to your searches and use of the Internet.
A web page may contain cookies coming from other sites in elements such as ad banners images, videos, etc. In this case, you talk about third party cookies, usually used with profiling purposes.
The cookies you download on your pc, smartphone and tablet may be read by other than those who manage the web pages you visit.
Google Analytics with anonymized IP (Google Inc.)
Google Analytics, a web analysis service provided by Google Inc. (Google). Google uses personal data with the purpose of tracing and examining the use of this Application, filling in reports and sharing them with other services developed by Google.
Google may use Personal Data in order to contextualize and personalize its network ads.
This Google Analytics integration makes your IP address anonymous.
Activities necessary to its working
Activities of preference saving, optimization and statistics
– The site also allows sending “third party” cookies when used, that is when this type of cookies are installed from a different site through the one you are visiting.
How do you control cookies?
You can control and/or check cookies as you prefere – for further information go to http://www.aboutcookies.org. You can delete cookies already set on your computer by changing your browser settings and therefore block them. If you choose this option, you will have to modify manually some preferences every time you visit a website, but some services or functions may not be available.
Block third party cookies
Third party cookies are generally not essential for navigation, therefore you can block them through your browser setting functions.
Activate the option Do Not Track
The option Do Not Track is set in the majority of new generation browsers. Websites designed to respect this option, when activated, should automatically stop collecting some navigation data.
However, not all websites are designed to respect this option (discretionary).
Activate the modality “anonymous navigation”
Through this function you can navigate without leaving trace of navigation data in your browser. Websites will not remember your moves, the pages you visit will not be stored in the chronology and new cookies will be deleted.
However, the “anonymous navigation” function will not grant anonymity on the Internet, since it is only for avoiding keep navigation data in the browser, while they will still be available for website managers and connectivity providers.
Delete cookies directly
There are special functions in order to delete cookies in browsers, but remember that every time you connect to the Internet new cookies are downloaded. Therefore you need to delete them periodically. Some browsers have automatic system for deleting cookies periodically.